Amazon has introduced two new generative AI tools for advertisers
aimed at producing visuals quickly and affordably: Video Generator and
'live images'
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TLDR
TLDR DESIGN 2024-09-24
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NEWS & TRENDS
A FIRST LOOK AT AMAZON'S NEW AI VIDEO GENERATOR FOR ADVERTISERS (2
MINUTE READ) [4]
Amazon has introduced two new generative AI tools for advertisers:
Video Generator and 'live images'. These tools aim to produce visuals
quickly and affordably. Video Generator transforms a single product
image into 6- to 9-second videos with customizable elements and
creates four variations. In contrast, the 'live image' feature
generates animated GIFs from still images. These tools are designed to
meet advertiser demands for cost-effective video marketing and are
currently in beta for select U.S. advertisers.
APPLE'S NEXT IPHONE WILL BE ONE OF THE CHEAPEST, HERE'S WHAT TO
EXPECT (3 MINUTE READ) [5]
The upcoming iPhone SE 4 is set to launch next spring, marking the
first update in three years with a significant redesign. This model
will adopt a more modern look akin to the iPhone 14, featuring a
6.1" OLED display, flat edges, and Face ID. New additions may
include the customizable Action Button and a transition to USB-C,
complying with EU regulations. Enhanced performance is anticipated,
with rumors suggesting an A18 chip and Apple Intelligence features.
FAL.AI, WHICH HOSTS MEDIA-GENERATING AI MODELS, RAISES $23M FROM A16Z
AND OTHERS (4 MINUTE READ) [6]
Fal.ai, an AI-driven media platform co-launched by Burkay Gur and
Gorkem Yurtseven in 2021, has secured $23 million in funding across
two rounds. The platform specializes in AI-generated audio, video, and
images, offering scalable solutions for enterprise applications. Fal
has gained significant traction, reaching 500,000 developers and
hosting 50 million media creations daily, while its annual run rate
approaches $10 million. The company adopts a hands-off approach to
content moderation, placing responsibility on the developers using
their platform.
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OPINIONS & TUTORIALS
PENTAGRAM'S PAYPAL REBRAND FEATURES A NEW MOTION LANGUAGE THAT MIMICS
PAYMENT GESTURES (2 MINUTE READ) [7]
PayPal has unveiled a brand refresh featuring a redrawn logo, a
custom typeface called PayPal Pro, and a bold blue-focused color
palette. The update, led by Pentagram partner Andrea Trabucco-Campos,
includes a new motion language inspired by payment gestures and
introduces products like a new debit card and flexible brand
partnerships.
YES, IT DOES MATTER IF YOUR PRODUCT IS UGLY (3 MINUTE READ) [8]
Beauty plays a crucial role in product design, influencing
preferences and serving as a key differentiator, especially in a
market where 95% of products fail. While companies like Graza thrive
with attractive branding, platforms like Amazon may see less
engagement due to their less visually appealing design.
DESIGN ENGINEERING 101 (6 MINUTE READ) [9]
Design engineering is becoming more popular in the technology
industry as software development and visual design merge. Recent tools
and hardware advancements make it essential, with experts contributing
essays and resources. Jobs include marketing, product development,
R&D, and founding roles.
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LAUNCHES & TOOLS
REASONABLE COLORS (WEBSITE) [10]
A free, open-source color system for creating accessible,
high-contrast palettes. It supports multiple formats and simplifies
compliance with WCAG contrast guidelines.
WEBSITE COOKIE CHECKER (WEBSITE) [11]
This free cookie checker tool provides instant reports on website
cookie use and GDPR compliance.
PIXEL EMOJIS SET (FIGMA FILE) [12]
This collection features 73 license-free pixel emojis, fully
vectorized and versatile for web, mobile, and social media designs.
Ideal for vintage or retro projects.
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MISCELLANEOUS
TRULY MEOWVELOUS: STUDIO CHONG'S IMAGINED CAT FOOD BRAND SMACKK!
BRINGS BENDITO'S MOCKUPS TO LIFE (3 MINUTE READ) [13]
Studio Chong created Smackk!, a conceptual cat food brand inspired by
the founder's cat, Kimchi, combining planet-friendly ingredients with
a vibrant design. The brand's unique visual style and use of negative
space have garnered positive feedback and interest.
PRINCIPLES OF INTERIOR DESIGN: BALANCE (6 MINUTE READ) [14]
Balance is crucial in interior design, promoting harmony and visual
stability through symmetrical, asymmetrical, and radial arrangements.
Symmetry evokes formality, asymmetry adds dynamism, and radial balance highlights central elements. Effective color, texture, and negative
space enhance compositional unity while mixing shapes and styles
introduce contrast and visual interest.
WHY LIGHTING IS THE SECRET INGREDIENT TO MARKETING VISUALS (8 MINUTE
READ) [15]
Compelling imagery is essential for marketing. CGI can be invaluable.
It avoids the costs and logistics of photoshoots, allowing teams to
create realistic visuals. Adequate lighting, especially using HDRIs,
enhances realism in CGI, making it an integral part of successful
marketing campaigns and production processes.
¨
QUICK LINKS
3 HUGE PROBLEMS CREATIVE DIRECTORS FACE IN 2024, AND 6 STEPS TO
SOLVING THEM (10 MINUTE READ) [16]
Many creative directors need help with time, brand vision, and
collaboration, with 70% citing time as the main issue.
HOW TO BRING YOUR VISUAL STORYTELLING TO LIFE WITH SOUNDTRACKS (7
MINUTE READ) [17]
Epidemic Sound's partnership with Creative Boom explores the impact
of music in visual storytelling.
PAPER VASES LETS YOU PLAY AROUND WITH SHAPES, COLORS, AND PATTERNS (2
MINUTE READ) [18]
The Dot Dot Dot Paper Vase by Super Nature Design features vibrant
colors and patterns, transforming vases into interactive art pieces.
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Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker
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[4]
https://www.maginative.com/article/a-first-look-at-amazons-new-ai-video-generator-for-advertisers/?utm_source=tldrdesign
[5]
https://9to5mac.com/2024/09/22/apple-iphone-se-4-roundup/?utm_source=tldrdesign
[6]
https://techcrunch.com/2024/09/18/fal-ai-which-hosts-media-generating-ai-models-raises-23m-from-a16z-and-others/?utm_source=tldrdesign
[7]
https://www.itsnicethat.com/articles/pentagram-paypal-rebrand-graphic-design-project-190924?utm_source=tldrdesign
[8]
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[9]
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[10]
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[11]
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[14]
https://www.yankodesign.com/2024/09/18/principles-of-interior-design-balance/?utm_source=tldrdesign
[15]
https://www.creativebloq.com/entertainment/vfx/why-lighting-is-the-secret-ingredient-to-marketing-visuals?utm_source=tldrdesign
[16]
https://www.creativeboom.com/features/3-huge-problems-creative-directors-face-in-2024-and-6-steps-to-solving-them/?utm_source=tldrdesign
[17]
https://www.creativeboom.com/features/how-to-bring-your-visual-storytelling-to-life-with-soundtracks/?utm_source=tldrdesign
[18]
https://www.yankodesign.com/2024/09/17/paper-vases-lets-you-play-around-with-shapes-colors-patterns/?utm_source=tldrdesign
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